01 · Brand systems
Identities with character.
Distinctive visual languages built to feel coherent, flexible, and unmistakably human.
- Identity
- Art direction
- Guidelines
Graphic designer · Paris / Gothenburg
Branding · Digital content · Color strategy
Design that movesacross borders.
I create expressive brand worlds and digital stories shaped by culture, color, and a sharp eye for detail.
Jennifer Koch / Designer
Paris × Gothenburg
01 / Portrait
Brand identityVisual communicationDigital contentColor strategyBrand identityVisual communicationDigital contentColor strategy
01 / Creative practice
Ideas, made visible.
A multidisciplinary practice where strategic thinking meets expressive visual craft.
02 · Digital stories
Content with rhythm.
Campaigns and social content that translate a brand into moments people want to notice.
- Campaigns
- Social
- Editorial
03 · Color direction
Palette with purpose.
Color systems grounded in context, emotion, and the way a brand needs to move.
- Strategy
- Color theory
- Visual worlds
02 / Selected experience
Built across design, fashion & luxury.
From Parisian design studios to Swedish retail and digital marketing, every role adds another lens.
- 01
Flobar Sweden AB
Digital Marketing Manager
Gothenburg2026—Now - 02
SAINTS PÈRES PARIS
Communication & Digital Content
Paris2025—2026 - 03
JARL SANDIN
Client Experience & Visual Communication
Gothenburg2021—2025 - 04
Maria Nilsdotter
Visual Merchandising
Gothenburg2020—2022
03 / About Jennifer
“I’m fascinated by how design travels—between cultures, people, and markets.”
A Parsons Paris BBA graduate with a background spanning branding, digital content, fashion, luxury, and client experience. Jennifer combines international perspective with clear communication and meticulous visual thinking.
- Education
- Parsons Paris · BBA · 2025
- Languages
- Swedish · English · Norwegian · French
- Focus
- Branding · Content · Color
04 / Have a project or idea?
Let’s make itresonate.
For collaborations, creative roles, and good conversations, email Jennifer or connect on LinkedIn.
jennifer.g.koch@icloud.com